Retail Strategy Manager/Consumer Insights Strategy Manager

Retail Strategy Manager/Consumer Insights Strategy Manager

Remuneration: R50000 – R55000 per month Cost to company 
Location: Durban
Job level: Senior
Type: Permanent
Company: Ad Talent Africa


Job description

Join one of South Africa's largest instore marketing agencies as their retail strategy manager/consumer insights strategy manager based in Durban.

You will oversee the clients retail initiatives to support the growth and development within the division.

Responsibilities
  • Plan and develop a shopper marketing strategy based on shopper insights
  • Tailor campaigns according to consumer insights
  • Oversee 360 multi-channel shopper marketing campaigns
  • Manage various campaign projects
  • Deliver activation plans relating to the shopper journey
  • Manage brand budget
  • Keep up to date and on trend with developments and technologies within the industry
Requirements
  • Relevant degree or diploma in a marketing related field
  • Five to ten years’ experience in marketing
  • Leadership experience within a creative or agency environment
  • Considerable knowledge of the retail market


Requirements

  • Adaptive insights
  • Campaign management
  • Market research
  • Strategy


Posted on 20 Oct 07:56



We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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