Senior SEO Specialist/Analyst

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Senior SEO Specialist/Analyst
Remuneration: market-related 
Location: Cape Town
Job level: Junior/Mid
Job policy: Employment Equity position
Type: Permanent
Reference: #SSEOSP22
Company: ninety9cents

Job description
Our Cape Town office is looking for a Senior SEO Specialist/Analyst to join our Digital Team. This Search Engine Optimisation Analyst will be responsible for analysing, reviewing and implementing websites optimised for search, along with developing content plans to include keywords or phrases for increased long-term site performance.

The SEO Analyst must have in-depth knowledge of Google Analytics, SEO site architecture, industry best practise methodologies, SEO audits and site optimisation. And a good understanding of the SEO limitations of the most common CMS platforms and workarounds.
Responsibilities:

    • Reviewing and analysing client sites for areas that can be improved and optimised

    • Preparing detailed digital strategic reports

    • Identifying powerful keywords to drive the most valuable traffic

    • Preparing detailed site audits with practical insights for improvements

    • Identifying particular site SEO limitations and workarounds

    • Analysing keywords and SEO techniques used by competitors

    • Staying abreast of all client site changes, errors and rollouts

    • Reporting skills and data analysis

    • YouTube campaign optimisation

    • Client presentation skills are a must

    • Supporting Digital Strategy with research, competitor analysis and campaign strategy


Key Requirements:

    • 3 to 4 years’ experience in SEO ( at agency level )

    • Understanding of Digital Marketing Best Practices

    • Prior experience in content marketing, content growth and SEO

    • Working knowledge of search engine optimisation practices

    • Working well in high pressure situations and thinking on the fly

    • Outstanding ability to think creatively and strategically along with the ability to identify and resolve problems

    • Excellent verbal and written communication skills

    • Ability to work within a team and independently

    • Experience with AEM, Hybris; Magento and Wordpress is an advantage

    • Expertise with Google analytics and Google AdWords

    • Google Analytics certified is an advantage

    • Strong organisational, time management, and analytical skills

    • Comfortable with MS Excel to manipulate data and create meaningful graphs

    • An understanding of HTML/CSS and JavaScript would be an advantage

    • Audit websites for SEO issues

    • Identify and resolve SEO issues

    • Performing competitive research, identifying what the client's competitors are doing right, what they're doing wrong, and how these tactics influence the client


Interested candidates must please submit a concise CV and salary expectation. Only shortlisted candidates will be contacted. Should you not hear from us within three weeks after submitting your application, please assume that your application has been unsuccessful. We remain committed to the principles of employment equity.
Posted on 14 Jan 18:52, Closing date 12 Feb

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