Senior Analytics/Optimisation Manager

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Senior Analytics/Optimisation Manager
Location: Cape Town
Job policy: Employment Equity position
Type: Permanent
Reference: #22486
Company: Datafin Recruitment

An analytical, positive, and communicative senior analytics and optimisation manager is sought by a dynamic and fast-growing Digital Marketing Agency. Your role will require you to play a key role in maintaining a portfolio of analytics and optimisation clients' projects, either directly, or through advising others. You will be responsible for leading the client data measurement, optimisation and personalisation strategy as well as the day-to-day management of assigned client accounts and planned campaigns, focusing on successful measurement insights discovery, measurement tracking implementation and optimisation of their marketing channels, journeys and web properties. You will provide frequent input into product design, product evolution and evangelisation, as well as liaise very closely with Directors and VPs on internal initiatives aiming to improve efficiency and quality of the work.Finally, you will also be coaching and mentoring team members from both a strategic and technical point of view for analytics and optimisation.
  • Be a passionate subject matter expert on digital marketing, digital measurement, web analysis (inc. web analytics, app tracking, audience strategy, incremental revenue), Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms
  • Drive performance of analytics and optimisation capabilities to impact overall business results
  • Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others
  • Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc
  • Work closely with the Development, QA, UX, Design, Content and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results
  • Work closely with Directors and VPs to establish specialisms goals and strategies, defining processes and frameworks

  • Demonstrable experience with Google Analytics and Google Tag Manager, both web and apps, is required
  • Demonstrable experience with Google Optimize and/or other mainstream web & app Optimization and Personalization platforms (eg. Adobe Target, Evergage, Dynamic Yield, Monetate, Leanplum, Tune, Optimizely, Qubit, etc.)
  • Must have a fluent understanding of Google Marketing Platform, the key benefits and how to leverage the Google stack to the greatest advantage of clients
  • Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences and training
  • Strong experience in unearthing insights and forming optimization recommendations using heat-mapping, form analytics and live user testing
  • Experience with persona-based marketing, UX methodologies and a good visual eye to detect what works well (and what doesn't) in a brand's journey
  • Strong analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models, and develop actionable recommendations and experimentation/personalisation roadmaps

Advantageous -
  • Proficiency with Python/R or other scripting languages
  • Experience with Google Cloud Platform and BigQuery, ability to query large databases and write SQL queries
  • Experience with (and positive results from) running campaigns on other web and app experience optimization/personalization platforms besides Google Optimize 360
  • Knowledge and experience with recent Google technologies and tools such as Google Analytics for Firebase, App+Web properties and Google Ads Data Hub
  • Knowledge and experience with Machine Learning principles and Marketing theory
  • Knowledge and experience with advanced segmentation analysis, session playback, lo-fi wireframing, treejacking, designing polls and surveys
  • Experience with the following: Adobe Marketing Cloud, Salesforce Marketing Cloud, Segment, Tableau and Looker

  • Ability to clearly communicate processes, strategies and genera

Posted on 14 Jul 11:13, Closing date 13 Aug
stella Buley
[email protected]

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