School Marketer

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School Marketer
Location: Cape Town
Reference: #12177
Company: Curro Holdings

Job description
We are looking for a passionate, dynamic and digitally-savvy marketer to join our team at Curro Foreshore, a Curro DigiEd school based in the heart of the Cape Town CBD. The successful candidate will take responsibility for actively recruiting new learners into the school as well as conceptualising and driving multi-faceted retention plans in line with Curro’s overall marketing strategy. The marketing skills of an experienced marketer who is familiar with the broader Cape Town communities will be an advantage.

Responsibilities

  • Conceptualise, plan and execute external and internal acquisition/enrolment drives so as to achieve our enrolment targets. Equally important, the successful applicant will need to nurture and maintain existing learner/school relationships so as to ensure that existing families remain brand ambassadors for the school.
  • Proactively manage all leads to ensure sales conversion in line with enrolment targets.
  • Create an agile, creative, yet realistic marketing plan that is aligned with the Business Managers vision and plans for the school.
  • Together with the Executive Head and bursar, manage the school’s marketing budget and allocation thereof.
  • Manage the school’s social media presence on different platforms. This includes ensuring that the school information on the Curro website is maintained, current and in line with the brand/school CI.
  • Ensure the correct use of and management of the school CI including, but not limited to ensuring that new materials for the school are packaged and deployed correctly; that the school and Curro CI is current, consistently applied and utilised on relevant platforms/channels; conduct brand audits on collateral and campus signage.
  • Manage communications with various stakeholder groups (ranging from parents, learners, staff, local businesses, media and other Curro schools) and ensure that the school’s communications with the different groups is professional and of a client-centric nature at all times.
  • Regular liaison with the broader school/town community to ensure their involvement, buy in and can be mobilised as required in terms of the school marketing strategy.

 
Qualifications
A marketing/communications degree or diploma (three years’ working experience in a school or related industry) with a solid understanding of different marketing techniques.
Knowledge and skills
  • Above average knowledge and experience in using the full MS Office suite of programmes (Word, Excel, PowerPoint, TEAMS, etc.)
  • Relationship-building/a customer service orientation with a proven network within the relevant community
  • Excellent verbal and written communication skills (English and isiXhosa)
  • A healthy respect for a deadline
  • Attention to detail
  • Communication and influencing skills
  • Organising, planning and prioritising sills
  • Self-motivated and a team player

How to apply
Please take note
  • You will only be required to submit supporting documents should you be invited for an interview.
  • You do not need to contact us.  Please regard your application for this post as unsuccessful if you have not received notification for an interview 2 weeks after the closing date.
  • Curro Holdings Ltd reserves the right to not make an appointment.

Curro is an equal opportunity employer. Preference will be given to EE candidates
Posted on 06 Jun 09:46, Closing date 13 Jun

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