Paid Search Specialist

Job description

• Managing the strategy, implementation, and optimisation of Google SEM campaigns.
• Attending and presenting at client meetings where needed.
• Training and up-skilling the team members in Google SEM management.
• Effective management of the optimisation team to deliver the best results across various digital media and analytics platforms with a specific focus on performance media.
• Assisting with the creation of reporting templates and optimisation schedules for the team to use on a daily basis to ensure the standard of work is exceptional.
• Working with the head of department to introduce new reporting and performance media technologies to VMLY&R South Africa .
• Overseeing the reporting and analysing of campaigns based on the expected KPIs and objectives.
• Ensuring Google Analytics reporting is integrated with media reporting (where applicable).
• Keeping abreast of media and analytics trends.
• Managing internal and external stakeholders
• Working closely on digital strategies
• Ensuring delivery of campaigns and ROI for clients
• Collaborating with internal staff on ad copy, analytics and reporting

• Successful performance of campaigns that you are assigned to
• Successful management of the team that report to you
• Quality of work produced from strategies to presentations to reporting, etc.
• Champion the development of new/creative ideas, processes or technologies
• Compliance with deadlines 

Requirements

• A minimum of three solid years within paid media
• Post-matric diploma, degree, qualification in marketing communications, media – a plus
• Experience managing shopping campaigns
• Exceptional attention to detail, high work standards
• Strong computer skills, proficient use of Microsoft Office (Excel, Word, PowerPoint)
• SEO experience/ understanding
• Google Analytics experience/ understanding
• Client service interaction
• Team player with strong communication skills
• Professional and calm demeanour
• Self-motivated; self-disciplined; self-starter and efficient
• Proactive; methodical and deadline-driven