Paid Media Specialist/Digital Media Buyer
A fast-growing tech company offering innovative marketing and sales solutions seeks a solutions-driven paid media specialist/digital media buyer to join its team. The ideal candidate must be able to clearly define and articulate the amongst others: Programmatic Advertising, Google Ad Auction, a good landing page, Ads Relevance Score and the difference between Exact Match, Broad match, phrase match, Exact match modifier and Broad match modifier, etc. You will need prior experience in a Digital Marketing/Media Agency with knowledge of Google Analytics (Google Certification would be a bonus), Google Ads and Facebook Ads Manager, Managing a business Facebook Page, Google Search/Display/Partner Network/Apps, YouTube, Instagram, Messenger and FB Partner Network. The successful candidate must have the ability to implement strategies themselves & know and understand the rules and policies for the various social media platforms.
Previous experience in the digital marketing or media agency environment -
- Google Analytics (Google Certification would be a bonus)
- Google Ads and Facebook Ads Managers
- Managing a business Facebook page
- Facebook Business Manager
Experience in advertising on the following channels -
- Google Search
- Google Display
- Google Partner Network
- Google Apps
- FB Partner Network
Can clearly define and articulate what is -
- Programmatic advertising
- Google Ad Auction
- Ads Relevance Score
- A good landing page
- The difference between Exact Match, Broad match, phrase match, Exact match modifier and Broad match modifier
- A true view ad
- The difference between a Facebook ad and a boosted post
- The difference between a click and an outbound click
- Google Tag Manager
- The Partner Network
- Search Impression Share
- Brand safety
- Must be able to implement strategies themselves.
- Must know and understand the rules and policies for the various social media platforms listed above.
- Own transport.
- Clear communicator.
- Ready to be accountable.
- Have a keen eye for detail.
- Proven multi-tasking record.
- Stress-tolerant and great at shifting priorities as demands change.
- Analytical thinker.
While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.
When applying for jobs, ensure that you have the minimum job requirements. Only SA Citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Please e-mail a word copy of your CV to target="_blank and mention the reference numbers of the jobs. We have a list of jobs on http://www.datafin.com . Datafin IT Recruitment - Cape Town jobs.
Posted on 10 Nov 10:22, Closing date 9 Dec
087 351 0743