Paid Media Specialist

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Paid Media Specialist

Remuneration: R28000 - R35000 per month Cost to company 
Location: Johannesburg
Job level: Mid
Type: Permanent
Company: Ad Talent Africa

Job description

A integrated marketing agency has an exciting opportunity for a Paid Media Specialist to join their team based in Johannesburg.
  • Day-to-day management of paid digital marketing campaigns which include paid search, display and social advertising strategies
  • Create and optimise paid media channels whilst supporting the digital department in their growth
  • Drive growth and success of clients campaigns on all digital platforms
  • Develop and manage digital strategy and effective media buying
  • Developing, executing, and optimising cutting-edge digital campaigns from conception to launch
  • Working cross-departmentally to align campaign strategies and goals across the-
  • Providing ongoing actionable insights into campaign performance to relevant stakeholders
  • Defining, measuring, and evaluating relevant paid media KPIs
  • Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
  • Overseeing and managing the overall budget for paid media
  • Conducting in-depth keyword and website research, ad grouping and audience targeting
  • Maintaining knowledge of industry best practices and new technologies
  • Degree in Digital or Marketing or related field
  • Minimum two+ years of experience digital marketing; agency experience a plus
  • Minimum three to four years of experience managing AdWords campaigns
  • Current Google AdWords Certification
  • Demonstrated ability to effectively develop and execute detailed, efficient, effective and innovative digital marketing campaigns
  • Ability to distil data and metrics into actionable insights that support clear recommendations
  • Understands and can articulate to clients what constitutes a good landing page and provide examples the client can use to design their own
  • Immaculate attention to detail
  • Must possess strong interpersonal, presentation and communication skills. Must also possess exceptional writing skills
  • Demonstrated ability to seamlessly juggle many projects, always meeting deadlines and exceeding client and team expectations. And yes, we’ll want to hear some examples
  • Must be proficient with MS Word, Excel and PowerPoint; Google Tag Manager, Marketing Automation Systems or other technical skills a plus


  • AdWords
  • Campaign Management
  • Digital Marketing

Posted on 09 Apr 10:23

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