Paid Media Specialist

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Paid Media Specialist

Remuneration: negotiable cost-to-company 
Benefits: Within the cost to company package
Location: Cape Town OR Johannesburg, Cape Town OR Johannesburg
Education level: Diploma
Job level: Mid
Type: Permanent
Reference: #Viv2868
Company: VGP Recruitment

We have an absolutely fabulous job opportunity for a mid-weight Paid Media Specialist to join the team at a PR Consultancy’s Cape Town or Johannesburg office. This role requires a solid understanding of both Social and Google Ads campaign management. In this exciting position you will be responsible for increasing brand awareness and driving prospects to conversions. The role requires the ability to translate business goals into successful marketing campaigns and to initiate effective marketing campaigns online. The successful candidate can be based in either city, while your direct manager is based in Joburg. If you are a passionate implementer of paid media strategies and able to manage Social and Digital Media buying platforms with your eyes closed, we want to hear from you. Apply today!

Responsibilities
  • Develop and implement paid media strategies
  • Plan media buying campaigns, these include but are not limited to: Search Engine Marketing (Google Search and Google Shopping); Display channels (acquisition and remarketing) and App advertising (acquisition and retention)
  • Provide input for Media Strategy
  • Book Digital Media
  • Manage Social and other Digital Media buying platforms
  • Optimise Advertising campaigns: manage, analyse and optimise campaigns to achieve and exceed key performance indicators
  • Budget optimisation: managing large scale budgets across multiple PPC accounts within DV360, Facebook Business Manager
  • Keep up to date with the newest trends on the various platforms
  • Report to clients on performance
  • Build relationships with our platform representatives e.g. our Facebook and Google Account Managers
  • Ensure reporting of all channels is in place; on a daily, weekly and monthly basis
  • Ensure knowledge of the Digital landscape is shared with other departments
  • Stay informed about the Digital landscape in order to mitigate or capitalise on any upcoming changes.

Requirements
The successful candidate must have/be:
  • Industry relevant qualifications
  • Google AdWords and Analytics certified
  • Minimum three years’ experience in managing Google Ads campaigns
  • Experience with DV360 and Facebook Business Manager
  • Experience in e-commerce campaigns
  • Strong analytical skills with the ability to interpret data constructively
  • Experience using Google Analytics and Google Tag Manager
  • Passionate about all things digital
  • Strong communication skills
  • Continually looking to innovate, learn and resolve problems
  • Able to work well under pressure
  • Ability to multitask and plan across a range of projects
  • Up to date with the latest developments in the digital advertising arena.

Company Description

VGP Recruitment is a specialist recruitment agency in the advertising, marketing, media, creative, digital, PR/communications and publishing industries.
Posted on 09 Jul 13:02

Apply

Viv Gordon
[email protected]
+27 21 422 1037


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