Paid Media Manager (Search)

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General Details
Location:
, OtherCape Town
Advertised By: Agency
Job Type: Contract
Description
Incubeta is an award-winning digital marketing agency with over 14 years of experience in delivering global campaigns with granular localised targeting. We have an exciting opportunity for a Paid Media Manager with a passion and ability to manage various brands or campaigns. The ideal candidate will be an innovative, creative, independent thinker, with a passion for digital advertising, who will add value to our client service team, with strong project management and people skills. 
We are looking for an internet savvy individual with sound knowledge of the digital advertising industry to fill this position.
The main role of the Paid Media Manager is to implement and optimize search advertising campaigns across various platforms. They are responsible for campaign optimization, analysis and reporting and also act as a technical contact between account managers, clients and creative agencies. Paid Media Managers must therefore be able to communicate effectively and manage internal and external client expectations.
REQUIREMENTS
ESSENTIAL REQUIREMENTS:
Experience in running, implementing & managing Google Ads campaigns ( Microsoft Ads, Apple Search and Search Ads 360 campaigns advantageous)
Experience in implementing & managing Re-marketing & Shopping campaigns is advantageous
Experience with setup and testing of tracking requirements of online campaigns
Knowledge of PPC Search best practices and optimization techniques
Paid Media Manager Responsibilities would include (Search):
Pre-launch brief & strategy discussion.
Keyword research, client research, competitive landscape analysis
Overall account creation & set up
Ongoing optimization & strategic feedback
Performance - Ensure campaign targets are met (e.g. CPA / ROAS)
Client & Internal Reporting for both operational & invoicing purposes
Training & Development
Excellent computer skills (MS Office essential - intermediate to advanced Excel)
Internet savvy & passionate
Highly organized with an eye for detail
Able to work very accurately with numbers
Able to work on own initiative, prioritize workload and juggle multiple tasks
Excellent administrative, communication and time management skills
Good command of both written and verbal English
Minimum of 2 years digital / campaign management experience
ADVANTAGEOUS:
Experience managing Display (GDN / YouTube / Smart Display) campaigns
GMP Stack knowledge / experience (in particular SA360)
Facebook Business Manager / Twitter / Criteo knowledge / experience
Experience running eCommerce / Retail campaigns
Good knowledge of Digital Marketing Landscape
KEY COMPETENCIES AND WORK ETHIC
Exceptional communication skills both written and verbal and display professional and exemplary behaviour at all times
Specialised knowledge - have worked in a serious, thoughtful and sustaine

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