Mid-Senior Search Engine Marketing Manager

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General Details
, WoodmeadJohannesburg
Advertised By: Agency
Company Name: WhatJobs
Job Type: Contract

A breakthrough digital marketing agency has an exciting opportunity for a SEM manager/lead.

In this role you will be responsible for the day-to-day management of all PPC clients paid media, content and channels and reporting back on these with data-driven insights. You will be responsible for leading a small team of juniors who will assist with keyword research, tracking results and monitoring results. As the Head of Search Engine Marketing you will oversee each brand and the vision and growth for each brand, including paid media strategy creation, understanding and implementation, technical knowledge sharing and problem-solving with clients and their internal team. You will ensure you maximise ROI, drive traffic and customers for all our clients.

Key accountabilities

Overseeing all paid media for PPC clients across the agency
Creating and executing SEM strategies for clients
Forecasting with budgets and possible results based on budgets
Manage a team of juniors who assist with SEM, including hands-on training and feedback
Execute tests, collect and analyse data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyse website analytics and PPC initiatives and campaigns
Creating and testing audiences
Building PPC campaigns from scratch
Advising internal team, juniors and clients on campaigns, creative and results/issues
Implementing GA4 on client’s websites
Pulling and collating data from multiple sources
Creating media plans
Meeting and maintaining relationships with clients
Being on-hand to explain results and data to a client or colleague
Technical assistance on pitches
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimise copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimisation
Research and analyse competitors and advertising links
Four+ years of experience in digital media marketing
Six+ years of experience in running paid media specifically
Google ads certified
Google Data Studio and SEM Rush
Proven experience as a PPC Manager and running a team
Experience in data analysis and reporting
Well-versed in the principles of search engine marketing (SEM)
Experience with google ads: Search, display, and shopping, discovery, performance, max, YouTube
Working knowledge of analytics tools, including the implementation of tracking on websites
Up-to-date with the latest trends and best practices in search engine marketing
Extensive experience with Google Tag manager implementations and custom event setup
Comfortable navigating WordPress
Understanding of HTML, CSS and JavaScript is a plus
Proficiency in Excel completely essential
Analytical thinking with strong maths skills
Strong computer skills

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