E-commerce Copywriter

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E-commerce Copywriter

Remuneration: market-related 
Location: Cape Town
Job level: Junior/Mid
Type: Permanent
Reference: #CUMG-4863
Company: Cape Union Mart

Job description

Our e-commerce department is looking for a dedicated and passionate  e-commerce copywriter  to generate product and marketing-related copy that provides customers with all the information they need in order to make a purchase decision. The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis, via numerous digital platforms as well as in-store.

Key duties
  • Create ‘best in class’ product copy across multiple product categories
  • Prioritise and complete work in a fast-paced, dynamic environment, to meet internal and external deadlines
  • Align with merchandise teams & perform fact-checking to ensure accuracy and completeness of information
  • Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone
  • Perform regular QA and website audits to ensure website content is of the highest standard
  • Carry our regular competitor analysis & research in order to align with industry best practice
  • Respond to issues or queries from customers and internal or external teams as needed
  • Gain a thorough understanding of our business, competitors and customers
  • Articulate and share insights, learnings and best practice with all relevant stakeholders
  • Bring forward recommendations and processes to enhance speed & scale of content development and rollout
  • Write and/or proofread articles, blogs and digital content before publication
  • Brainstorming and collaborate with the team for new ideas and strategies

Requirements

  • At least two years’ experience in a similar position
  • Matric and related tertiary education in digital/e-commerce
  • High-level understanding of web design and web analysis
  • Understanding of SEO and eCommerce copywriting best practices
  • Experience with e-commerce platforms and Google Analytics
  • Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing
  • Proficiency in Microsoft Office Suite (specifically MS Excel)
  • Domain knowledge in eCommerce, retail, online advertising and/or analytics
Competencies
  • Goal oriented and self-motivated – must be able to work independently with minimal supervision
  • Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment
  • Ability to work cross-functionally and with a wide range of individuals with different skill sets
  • Strong organisational, interpersonal, and communication skills (written and verbal)
  • Strong sense of ownership & responsibility – track record of performance meeting targets & objectives
  • ‘Can do’ positive attitude – eager to grow, learn and develop your skills
  • Decisive, structured and organised, with a keen eye for detail
  • Fast learner with a strong aptitude for systems
  • Passionate about online, digital, e-commerce, websites and UX

Posted on 21 Jul 14:16

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