E-Commerce Content Coordinator

E-Commerce Content Coordinator

Remuneration: Market related 
Location: Cape Town, CBD
Job level: Junior/Mid
Type: Permanent
Reference: #CUMG-3867
Company: Cape Union Mart

Job description

Our eCommerce department requires a dedicated and passionate eCommerce Content Coordinator to take ownership of the day-to-day maintenance of the relevant website(s), including product catalogue management, loading of marketing content & use of optimisation tools. The role will require the incumbent to work effectively across teams to proactively source and load relevant information in order to drive a rich customer experience online and increase conversions and sales.

It's important that we find individuals who are a great fit for our business. The ideal candidate will be a team player, have a high attention to detail and enjoy working in a fast-paced and high-pressure environment. This is a fast-changing role with evolving expectations, and we are looking for someone who has a strong aptitude for systems and pushes the boundaries of eCommerce whilst sharing knowledge and learnings with the rest of the team. We're looking for people who embody our values and aren't afraid to challenge the status quo.

Key Duties

    • Set up and maintain product catalogues – including product names, descriptions, attributes, images & videos

    • Setup & maintain website navigation catalogue – aligned to product assortments & brand strategies

    • Maintain website search & keywords to align with customer expectations, and drive conversion

    • Optimise the use of AI & personalization tools, including sorting rules & product recommendations

    • Maintain relevant UGC – including product reviews & Instagram feeds

    • Perform regular QA & website audits to ensure website content is of the highest standard

    • Assist with user testing as needed for any website enhancements or project implementations

    • Respond to issues or queries from customers, internal and/or external teams as needed

    • Configure campaigns, promotions & launches in line with the agreed marketing & content calendars

Knowledge, Experience & Qualifications

    • At least 2 years’ experience in a similar position

    • Matric and related tertiary education in digital/ eCommerce

    • High-level understanding of web design and web analysis

    • Experience with eCommerce platforms, Google Analytics & SEO

    • Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing

    • Proficiency in Microsoft Office Suite (specifically MS Excel)

    • Domain knowledge in eCommerce, retail, online advertising and/or analytics


    • Goal oriented and self-motivated – must be able to work independently with minimal supervision

    • Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment

    • Ability to work cross-functionally and with a wide range of individuals with different skill sets

    • Strong organizational, interpersonal, and communication skills (written and verbal)

    • Strong sense of ownership & responsibility – track record of performance meeting targets & objectives

    • ‘Can do’ positive attitude – eager to grow, learn and develop your skills

    • Decisive, structured and organised, with a keen eye for detail

    • Fast learner with a strong aptitude for systems

    • Passionate about online, digital, eCommerce, websites and UX

Posted on 14 Oct 16:13

Cape Union Mart International (Pty) Ltd has been equipping South African adventurers since 1933, and is South Africa's favourite outdoor adventure store. Stocking everything one needs for outdoor pursuits – including hiking, camping, trail running, mountain biking, snow sports, travel and more – Cape Union Mart is an essential first step in every adventure. Cape Union Mart has stores across South Africa, and in Namibia and Botswana.
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