Digital Planner

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General Details
Location:
, KensingtonJohannesburg
Advertised By: Agency
Job Type: Full-Time
Description

As a Strategic Digital Planner, you will be expected to support all digital media activities and marketing programs for the business to increase the digital advertising revenues and market share for your allocated clients/accounts. Your objectives include implementation and delivery of all digital campaigns including planning, reporting, compiling, and presenting insights, optimizations, and trafficking of all digital campaigns.

Responsibilities:

  • Develop strategically solid media recommendations with supporting rationale.
  • Develop and execute media plans.
  • Manage to buy stewardship, analyze campaigns, and recommend tactical changes to maximize campaign performance with insights.
  • Assist in analysis of research to develop strategies and tactics with Digital Lead.
  • Manage day-to-day plan changes and maintenance of media plans.
  • Respond to competitive requests, and have an action plan for tactical opportunities.
  • Ensure all elements of digital campaigns go live on time and are fulfilled to specifications.
  • Verify campaign elements go live and communicate information to Digital Leads and Implementation Planners highlighting any shortcomings with creative elements, or issues with creative.
  • Ensure applicable digital campaigns include retargeting segment pixels, post-click conversion pixels, and post-view conversion pixels, UTM Tracking codes with standard naming conventions.
  • Track campaign fulfillment in status documents.
  • Ensure digital campaigns are pacing properly via Sizmek (Mediamind) and verify all
    elements are pacing on all campaigns they are assigned to 1X per week.
  • Communicate any concerns on performance during their weekly pacing reviews/status.
  • Deliver monthly campaign reports within 3 business days of month close.
  • Participate in in-house training programs as well as attend, as necessary, seminars,
    conferences, and workshops.
  • Possess a complete understanding of product workflow to ensure on-time and accurate campaign delivery. Meet fulfillment deadlines, complete accurate reporting, submit CI’s to buyers, and complete PCA reporting in a timely manner.
  • Create Insertion orders for billing setup.
  • Proactive recommendations with regards to optimizations.

 

Requirements for Implementation Planning :

  • Ensure all plans follow the 70/20/10 principle.
  • All Media Schedules need to be sent out to clients containing chase lists within 48 hours after approval on the media strategy.
  • All Chase lists requirements need to be sent to the creative agency on the day that the media schedule is completed.
  • Planners need to achieve a minimum of a 35% discount off the rate card from media owners. This is an exception with biddable media placements.
  • Implementation Planners need to set digital KP...
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