Digital Acquisition Specialist

Digital Acquisition Specialist

Remuneration: R60000 – R75000 per month Cost to company 
Location: Cape Town
Job level: Mid/Senior
Type: Permanent
Company: The Skills Mine (Pty) Ltd

Job description

The main responsibility will be to drive a quality audience to visit and engage with digital platforms: web, mobile and social in order to hit Applications (APPs) download, registration, usage and retention.

Knowledge and experience

    • Good understanding of marketing and advertising principles

    • 3+ years of experience planning and buying media with hands on-experience with digital media platforms.

    • Experience using DSPs, agency trading desks, or other forms of programmatic media buying.

    • Experience managing Facebook campaigns across Africa and Middle East.

    • Must have excellent knowledge of AppsFlyer

    • Experience and/or certification in Google Analytics, Google AdSense or AdWords, Twitter Flight School, Facebook Blueprint, Social Bakers, or HootSuite is not required, but will be a big plus.

    • Experience in using a variety of tools, channels and approaches to drive customer acquisition

    • Demonstrated ability to execute performance driven digital media campaigns.

    • Knowledge of the general activation capabilities of all available digital media tactics across Africa and Middle East

    • Strong computer skills including Excel, Access, Word, and PowerPoint.

    • Self-directed, proactive, and capable of creating solutions and resolving issues.

    • Experience of PPC campaign management.

Company Description

Our client is in the digital media and telecoms industry. 


    • Customer Awareness

    • Digital

    • Facebook

    • Media Planning / Buying

    • Pay Per Click (PPC)

    • Social Media Analytics

    • Social Media Management

Posted on 22 Oct 12:55

Connecting highly talented individuals with organisations that recognise the power of talent to optimise business effectiveness.
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