CRM Specialist

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CRM Specialist
Remuneration: R25000 - R30000 per month cost-to-company 
Location: Johannesburg
Job level: Mid
Type: Permanent
Company: Ad Talent Africa

Job description
A CRM secialist, with sound knowledge of loyalty programmes, is required for a global tourism business to grow their South African loyalty base. 
Job purpose:
Developing an integrated and targeted communications strategy for CRM,  drive sales through tactical CRM initiatives and enhance the customer life-cycle. Provide communications support across various internal departments, be responsible for corporate communications targeted at various customers (i.e Trade, direct customers, groups etc) and enhance the customer journey from a communications perspective.
Provide full support to the Marketing Manager on any ad-hoc projects delegated by Marketing Manager.
Principal accountabilities:
• Design, execute and monitor direct marketing promotions, campaigns and interventions
• Monitor data quality, segmenting, marketing activities and assessment
• Communicate with corporate CRM regarding activities, planning, updating and co-ordinating
• Maintain Loyalty Club by executing acquisition strategies to grow base
• Attend to club requests, complaints and queries and monitor resolution within agreed timelines
• Plan and implement CRM campaigns and communication initiatives
• Track performance of CRM campaigns and draw up performance reports
• Draft all relevant corporate and guest communication
• Implement communications process to keep track of all communication
• Flexibility to work in line with operational requirements
• Always present a professional and favourable image 
Essential :
  • Sound knowledge of loyalty programmes
  • Principles of direct marketing
  • Database management and mining
Desirable : marketing diploma, eight years plus marketing experience in CRM (as a specialisation)
Technical skills
  • SAS or any CRM Campaign Dissemination Tool
  • Contact Lab
  • Touchbase Pro
  • Strong Excel Skills and Data Mining and Analysis in order to execute accurate reporting on database.
  • Marketo
  • Excel

  • Analysis
  • Data Mining
  • Database Management
  • Direct Marketing
  • SAP Customer Relationship Management (CRM)
  • SAS

Posted on 14 Jan 10:43, Closing date 13 Feb

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