Brand Manager: Online: Internet Service Provider/Tech Company

• Working closely with the MM and media agency strategist, develop and adapt digital media strategy to reach target audiences and drive online conversion
• Track and use performance data to guide campaigns
• Look and explore new channels, including lead gen sites
• Manage budgets and agency relationships
• Lead the move towards activity that is in line with digital best practice
• Monitor competitor activity

• Plan, implement and manage paid search and other conversion campaigns in line with digital strategy and SEO plan
• Includes creatives and media budget
• Manage agency and internal design resources to deliver to plan
• Implement lead gen site relationships/ campaigns 

• Track performance of SEO
• Manage agency to complete SEO reviews
• Guide and lead SEO best practice across site including help content/ product copy
• Work closely with the Ecommerce manager/ Dev teams to implement site changes required to improve SEO 

• Implement portal banners and work to continually improve conversion performance
• Implement brand visuals/updates and ensure the site is aligned to brand
• Support the Ecommerce manager on site development, testing, visual updates and copy with the aim to align to brand visual and tone and ensure message consistency
• Working with the Ecommerce manager and to the character limits and site structure, support the PM’s and PO’s by completing copy required including product friendly names 

• Guide and lead the Designer: online  

• Marketing qualification: Degree or Diploma with Digital Marketing focus – not negotiable
• Google Analytics certification – proof of certification required
• Facebook media or other certifications valuable – proof of certification required
• 5 years+ experience in planning, executing and tracking performance of online awareness and conversion marketing campaigns across range online media channels
• Able to demonstrate experience working across different media channels and the interaction between these channels, including paid search, SEO, programmatic media, social media, mass reach media and other
• Able to demonstrate experience working on consumer brands. Those operating within Ecommerce and tech/IT category experience a distinct advantage
• Able to demonstrate analytical ability to work with data, drawing insights and action steps from data and how these impact future campaigns
• Able to demonstrate Google Analytics experience
• Agency or corporate experience will be considered, but corporate preferred
• Able to demonstrate experience working with both media and creative agencies including briefing, managing delivery and budgets
• Able to demonstrate experience and expertise with an assessment as part of the interview process
• Highly analytical with experience and a passion for online data
• Experience working with online campaign and GA performance data
• Able to show experience converting key insights gained from these data sources, into actionable campaigns
• High action orientation and attention to detail
• Sales performance drive and how you have taken action in the past to change activity to drive sales
• Able to operate in fast paced, pressurised situations
• Exceptional written English skills, experience and ability to draft appropriate keyword and other online copy
• Demonstrate experience with SEO campaigns
• Advanced Excel skills
• High levels of tech/ connectivity interest and understanding
• High levels of initiative and self -management. 

Company Description