Brand Manager – Internet Service Provider/Tech Company

Brand Manager – Internet Service Provider/Tech Company

Remuneration: negotiable Cost to company 
Benefits: Within the cost to company package
Location: Cape Town
Education level: Degree
Job level: Junior/Mid
Type: Permanent
Reference: #Viv2835
Company: VGP Recruitment

Previously disadvantaged candidates will be given preference.
We have a sensational opportunity for a junior to mid-weight, high achieving Brand Manager to work at a leading Internet Provider/Tech company in Cape Town. In this exciting role you will support the Marketing Manager to drive the Digital Media Strategy, implement conversion campaigns and actively engage and support portal projects to improve online conversion % and achieve online sales targets. We’re looking for an analytical thinker who is passionate about marketing online.
Work will be remote until further notice but when the company goes back to the office, you will be based in Cape Town. This is a super company and brand to work on so don’t miss out – get in touch today! 
Responsibilities
Digital media strategy
  • Working closely with the MM and media agency strategist, develop and adapt digital media strategy to reach target audiences and drive online conversion
  • Track and use performance data to guide campaigns
  • Look and explore new channels, including lead gen sites
  • Manage budgets and agency relationships
  • Lead the move towards activity that is in line with digital best practice
  • Monitor competitor activity

Implement digital conversion campaigns
  • Plan, implement and manage paid search and other conversion campaigns in line with digital strategy and SEO plan
  • Includes creatives and media budget
  • Manage agency and internal design resources to deliver to plan
  • Implement lead gen site relationships/ campaigns 

Lead and manage SEO
  • Track performance of SEO
  • Manage agency to complete SEO reviews
  • Guide and lead SEO best practice across site including help content/ product copy
  • Work closely with the Ecommerce manager/ Dev teams to implement site changes required to improve SEO 

Portal copy and messaging
  • Implement portal banners and work to continually improve conversion performance
  • Implement brand visuals/updates and ensure the site is aligned to brand
  • Support the Ecommerce manager on site development, testing, visual updates and copy with the aim to align to brand visual and tone and ensure message consistency
  • Working with the Ecommerce manager and to the character limits and site structure, support the PM’s and PO’s by completing copy required including product friendly names 

Team leadership
  • Guide and lead the Designer: online  


Requirements
The successful candidate must have/be:
  • Marketing qualification: Degree or Diploma with Digital Marketing focus – not negotiable
  • Google Analytics certification – proof of certification required
  • Facebook media or other certifications valuable – proof of certification required
  • 5 years+ experience in planning, executing and tracking performance of online awareness and conversion marketing campaigns across range online media channels
  • Able to demonstrate experience working across different media channels and the interaction between these channels, including paid search, SEO, programmatic media, social media, mass reach media and other
  • Able to demonstrate experience working on consumer brands. Those operating within Ecommerce and tech/IT category experience a distinct advantage
  • Able to demonstrate analytical ability to work with data, drawing insights and action steps from data and how these impact future campaigns
  • Able to demonstrate Google Analytics experience
  • Agency or corporate experience will be considered, but corporate preferred
  • Able to demonstrate experience working with both media and creative agencies including briefing, managing delivery and budgets
  • Able to demonstrate experience and expertise with an assessment as part of the interview process
  • Highly analytical with experience and a passion for online data
  • Experience working with online campaign and GA performance data
  • Able to show experience converting key insights gained from these data sources, into actionable campaigns
  • High action orientation and attention to detail
  • Sales performance drive and how you have taken action in the past to change activity to drive sales
  • Able to operate in fast paced, pressurised situations
  • Exceptional written English skills, experience and ability to draft appropriate keyword and other online copy
  • Demonstrate experience with SEO campaigns
  • Advanced Excel skills
  • High levels of tech/ connectivity interest and understanding
  • High levels of initiative and self -management. 

Company Description

VGP Recruitment is a specialist recruitment agency in the advertising, marketing, media, creative, digital, PR/communications and publishing industries.
Posted on 03 Feb 13:54

Apply

Viv Gordon
[email protected]
+27 21 422 1037


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