Associate Director – Market Research/Segmentation

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Associate Director - Market Research/Segmentation

Remuneration: market-related 
Location: Johannesburg
Education level: Honours
Job level: Senior
Type: Permanent
Company: Ad Talent Africa

Job description

Our client is a global business looking for an experienced research and marketing leader to join their team of experts, who work on disciplines such as segmentation, channel strategy, market entry and growth strategy.
The role is particularly focused on segmentation and growth strategy, using our unique methodology, where market and consumer data informs growth plans for clients. The suitable candidate would be highly numerate, experienced in design and delivery of complex non-standard quantitative methods, and very comfortable with complex data and analysis.
Key responsibilities
  • The associate director (AD) is an experienced growth consultant and advisor who leads teams and drives powerful and distinctive solutions to clients. The AD role represents a leadership role with independent accountability for leading teams, solutions and client relationships.
  • Every AD leads the delivery of both projects (design, thinking and solutions) and whole client relationships (farming and creating), and is fully responsible for client satisfaction, commercial targets, profitability and growth of our business. Great AD’s play a further role in challenging and developing our offer, solutions and organisation to be faster, fresher, better, bigger.
  • Additionally, the AD plays an integral role with our people, understanding that they are leaders and role models, responsible for coaching and development of our people, and in delivery of the broad organisation’s commercial and organisational strategy.

What you need to have: 
  • A proven quantitative analysis track record : An experienced researcher or analytics thinker. Expert practitioners with deep expertise and experience in analytics, quantitative research and commercial sales and marketing. Is a great practitioner, but also a proven leader of thinking & solutions in the areas of data, analysis and/or segmentation. Has proven commercial results under their belt in consulting or clients. Has a range of expert skills and a well-developed point of view, and deep insight into growth levers. Understands portfolios, channels and demand.
  • Analytical and strategic. Manages complex, unfamiliar problems well.
  • Creative ideas and a strong point of view : someone who thinks creatively and is happy to push the boundaries/ challenge conventional research methodologies and thinking on a project by project basis to deliver cutting edge solutions as part of a team who love a challenge
  • Proven people skills : a great communicator, able to collaborate and build relationships with both clients and our team. Strong written and verbal skills for proposal and presentation purposes.
  • Strong new business and commercial aptitude : Able to understand financials and deliver profitable projects. Be responsible for the client relationship, income and profitability– build and grow sustainable relationships, identifying and understanding the long term needs of the client business
  • A passion for excellence in execution : Can oversee all aspects of marketing projects – a polished project practitioner (proactive, strong problem-solving and project management) who is ultimately responsible for building the solution and final project delivery.
  • Experience : minimum of eight years experience, usually in research or analytics capacities. Consulting experience is an advantage. University degree essential, with excellent scores in disciplines of stats, business science, quantitative research and/or mathematics.





  • Market research
  • Strategy
  • Quantitative analysis
  • Commercial acumen

Posted on 17 Nov 12:42, Closing date 17 Dec

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