Digital Media Strategist

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General Details
, OtherCape Town
Advertised By: Agency
Job Type: Contract
HelloFCB+ is looking for a savvy digital media planner and strategist who would be able to develop effective media strategies and plans across all channels to support client campaigns and brands.
You will work in a rapidly evolving media discipline and will be comfortable working in a fast-paced environment. Working alongside a team of brand, comms and social strategists, you will be responsible to drive a multi-channel digital agenda from a strategy and creative perspective. Connecting with our clients’ audiences throughout the entire human connections journey in an effective and efficient manner, ensuring there is a bridge between creative, media, strategy and digital.
You will be the client facing strategist on all digital brands, working closely with all departments as well as Lucid, our implementation team.
01 Responsibilities
Develop digital media strategies that maximize ROI on the media investments for all clients.
Create media and channel plans for all digital clients against KPIs.
Provide strategic research including market insights and/or media landscape insights, market and channel mix recommendations for all clients as well as new business.
Ensure the working media budget is efficiently and effectively optimised, ensuring timely delivery of campaigns against budget.
Sourcing publisher products and deals and negotiating rates with media owners that are relevant to delivering optimal performance.
Briefing implementation team on the media plans.
Keeping abreast of competitor activity/new market communication.
Reporting - ensure accurate recommendations and Insights are given in PCA’s.
 02 Imperative skills
Strategic thinking.
Digital knowledge of how media platforms work and their role in the media landscape.
Negotiating skills as well as the ability to analyse data.
Excellent written and verbal communication skills.
Internal and external presentation ability.
03 Requirements
4 – 6 years’ experience digital media experience.
Previous agency experience is a must with a demonstrated history of media strategy and media planning.
Experience using PPC/SEO and digital advertising to drive performance.
An understanding of the digital agency and the media landscape.
Strong knowledge of and practical experience in Facebook Ads Manager, Twitter Ads Manager and premium publishers/other media networks.
Experience with Google AdWords.
Proficiency with social ad platforms such as Facebook, Instagram, LinkedIn and Twitter.
Strong understanding of Google Analytics.
Basic understanding of tracking user journeys (GTM would be a plus).
Experience in both media planning and buying along with a strong digital foundation is a requirement, with an ability to stay ahead of the ever-evolving media landscape.
04 Key competencies and work ethic
Teamwork: The ability to work together toward a common result.

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