Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of
South Africa’s leading financial long and short term insurance providers. Our
portfolio includes South Africa’s most loved and recognisable brands such as 1st
for Women, Auto & General, Budget, Dial Direct, Virseker and 1Life. Employee
Benefits Administration via our Hippo Advisory Services, which includes health
insurance, provident fund and group life administration. Hippo is South Africa’s
first comparison website and compares insurance, other personal finance
products, travel, health, money, travel, cars from a range of South African
brands. We’re pioneers with a hunger for the best, bringing customer-focused
innovation and service excellence to the financial services industry. We’re an
undivided team of diverse thinkers and doers who believe in leading through
technology and pushing beyond limits.
Job Title: Digital Media Lead
Location: Dainfern, Gauteng, South Africa
Reference #: #
Contract Type: Permanent
Salary: Market Related
Drive media performance and efficiencies through the digital channel. Develop,
grow and maintain strong relationships with media partners and internal
stakeholders and create data driven paid media strategies against brand and
Paid Media Strategy:
Establish the overall strategic paid media approach and the overall media
Approve the key digital strategic elements of strategic plans to ensure delivery
against business objectives.
Budgeting & Revenue:
To develop and manage financial performance, manage profitability and revenue
growth to hit target and KPI’s. Manage the media budgets and ensure a high
return on advertising spend (ROAS).
Online Media Planning:
Lead the alignment of the marketing plan to the strategic goals of the business
to ensure that marketing spend is focused and provides best value to the business.
Oversee the implementation of all components of the media plan.
Leadership and Direction:
Identify and communicate the actions needed to implement the function’s
strategy and business plan within the business area or department; explain the
relationship to the broader organization’s mission, vision and values; motivate
people to commit to these and to doing extraordinary things to achieve local
Identify and manage stakeholders up to management level, finding out their
needs/issues/concerns and reacting to these by leading and coordinating the
development of stakeholder engagement plans to support the communication of
business information and decisions.
Work with outside agencies and paid media partners to establish media goals,
objectives and strategic roadmaps.
Provide leadership when necessary to develop, negotiate and implement
creative media solutions.
Negotiate with partners, to maintain effective collaborate business relationships
in the best long term interests of TIH.
Develop and maintain senior client relationships.
Attend, present and provide council at all significant media meetings.
Insights and Reporting:
Set and lead execution of the data and analytics reporting plan, creating
strategies and templates to report data in a meaningful way. Create, present,
and communicate high-impact data and analytics insights and recommendations
to critical internal and external stakeholders.
Project and Channel Management:
Initiate and lead the governance and delivery of a program or group of
significant projects within a function, using an appropriate project management
methodology to give assurance that intended outcomes are identified and
Manage the quality of work, in terms of paid media processes and global tools
Oversee the implementation of all components of the media plan and ensure
deliverables are met on time and in budget.
Manage and report on the KPI’s of a substantial, diverse team; set appropriate
performance objectives for direct reports or project / account team members and
hold them accountable for achieving these; take appropriate corrective action
where necessary to ensure the achievement of team / personal objectives.
Monitor the team functions and prioritize, communicate, assign or delegate
responsibilities to direct reports to ensure the team achieve the required levels
Team Capability Building:
Use the organization’s formal development framework to identify the team’s
individual development needs. Plan and implement actions to build their
capabilities. Provide training or coaching to others throughout the organization in
own area of expertise to enable others to improve performance and fulfill
Recruit, develop, motivate and support a team of paid media managers and
specialists as required.
Review existing operations in own area of work and implement innovation
processes to generate new ideas and ensure continuous improvements are
Grade 12/ SAQA Accredited Equivalent (Essential);
Mathematics to Matric (Essential);
Google Marketing Platform Certified (Essential);
Relevant degree and/or Diploma (Advantageous)
8 or more years hands-on experience within a paid media environment (Essential);
8 or more years digital marketing experience(Essential);
Experience with a financial services industry and
6 or more years experience of planning and managing resources to deliver
predetermined objectives as specified by more senior managers (Essential)
Application Deadline: 28/06/2021