Marketing Manager

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Marketing Manager

Remuneration: negotiable market-related 
Benefits: Discovery Health group contribution
Location: Cape Town, Salt River
Education level: Diploma
Job level: Mid/Senior
Own transport required: Yes
Travel requirement: Occasional
Company: Zip Zap Circus

Job description

Zip Zap Circus seeks to appoint a Marketing Manager to be based at the Zip Zap Academy in Salt River, Cape Town.
Responsibilities will include, but not limited to:
Communication
  • Development and planning of annual Marketing and Communications, PR, Social Media and Digital strategy
  • Implementation of Marketing and Communications Strategy
  • Planning and management of Communications shared calendar
  • Content writing & SEO copywriting for web
  • Oversee content for social media daily, weekly schedules
  • Write Articles / Blogs, and generate Brochure copy
  • Copywriting, proofreading and editing of all materials
  • Management and oversight of creation, copy and printing of Annual Report
  • Content creation of AGM presentation and communication collateral
  • Generate templates for Zip Zap presentations to ensure brand coherence
  • Development and maintenance of the Zip Zap brand through ‘Style Guide’
  • Quality control of Zip Zap brand / Corporate Identity (CI)
  • Reputation management – includes management of content quality
  • Maintenance and updating of Zip Zap websites (South Africa and USA)
  • Consistent communication and liaison with satellite Zip Zap offices in USA and France to spearhead international campaigns, exposure opportunities
  • Developing marketing materials and fundraising tools for USA and France
  • Storyboarding and copywriting for all Zip Zap videos (show promotions, programmes, beneficiary stories, documentaries)

  Shows and events
  • Taking show briefs and interpreting design requirements
  • Developing marketing collateral to align with show concept to deadlines
  • Generate and implement show marketing and communications plan
  • Secure pro-bono media space and generate publicity, interviews to drive tickets sales
  • Evaluating customer research, market conditions, competitor data and implementing marketing plan adjustments as needed.

  Fundraising and Marketing Media and PR
  • Developing and implementing marketing strategies to meet agreed company, public relations, and fundraising objectives.
  • Conceptualise fundraising campaigns and generate fundraising tools such as videos, thank you letters, and novel ways of engaging donors.
  • Represent the brand on all types of media as official spokesperson
  • Graphic Design and Campaign trafficking and management
  • Proposal writing and pitching to potential sponsors
  • Develop and send all media releases for Zip Zap (average 1 – 2 per month)
  • Marketing support of all Zip Zap fundraising and special events
  • Securing and overseeing management of cause-related marketing campaigns
  • Management of public relations, publicity and media
  • Media Liaison and interview scheduling
  • Source ongoing opportunities to gain exposure for Zip Zap through integrated media platforms
  • Newsclip monitoring, generating media reports and capturing value
  • Management of public relations, publicity, and media - creating and maintaining a harmonious, efficient, and service orientated relationship with Zip Zap’s networks and media partners- and/or their representatives.
  • Develop and maintain industry-relevant relations with media
  • CRM system (Salesforce): input contacts and use efficiently
  • Work very closely with the Events Manager in serving existing clients, sourcing new clients, earning income and seeking new opportunities and partnerships.
  • Design and sales of Zip Zap merchandise
  • Overseeing the online merchandise shop project
  • Brand awareness & education: Brand building and alignment
  • Building international brand awareness – pre-MOYA tour (USA, Europe)
  • Promotion of calendar days to leverage special programmes / sub-brands such as the Legacy Programme, I Can Fly book
  • Developing marketing material for USA and France
  • Management of the Brand Champion programme, Cause-related marketing partnerships

Marketing team
Management of social media (digital) coordinator and graphic designer (2 staff)
  • Timeline / time management
  • Work allocation
  • Management of all in-house design workflow and output
  • Management of marketing budget
  • Organise fortnightly marketing meeting with team
  • Organise 1:1 meeting with each team member monthly
  • Management and development of staff and performance monitoring
  • Setting and agreeing on KPI’s for quarter and annual measurement
  • Train and manage the performance of staff, including output, service standards and be prepared to take adequate measures to correct unsatisfactory performance.
  • Overall planning and structuring of the department with the development of the policy procedures for purposes of governance.
  • Compile the monthly, quarterly, and yearly reports for the CEO and EXCO monthly meetings.
  • Attend EXCO and Operations meetings – and ad hoc meeting where Marketing input is required
This is a fulltime position with 8 – 10 years integrated marketing / communication related work experience required, preferably in the non-profit sector.
Start date 1st November 2021 (or earlier)

Requirements

  • Integrated, digital marketing and communications skills
  • Innovative and strategic thinking 
  • Vision & versatility 
  • Tenacity & energy
  • Flexibility & adaptability
  • Values-driven
  • Solution-orientated 
  • Creative Content generation
  • Astute Copywriting
  • Editing and Proofreading 
  • Strong written, verbal and interpersonal communication skills writing 
  • Creative campaign development & implementation
  • Implementation, monitoring and reporting skills 
  • Event management
  • Strong organisational, planning and execution  
  • Media liaison and relationship building skills

Company Description

Zip Zap Circus was founded in Cape Town in 1992, to use circus arts to bridge socio-economic gaps and empower youth for life. Working with a diverse community of children from all backgrounds, Zip Zap helps kids to ‘dare to dream’ and learn to make those dreams a reality using the circus arts as a medium. Zip Zap’s programs are all free to participants, with financial and material support coming from individuals, corporations, institutions, governments and agencies, trusts & foundations.
Posted on 25 Aug 16:01

Apply

Melanie Boltman
[email protected]
021 4218622


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