Market Insight Data Analyst

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Market Insight Data Analyst
Remuneration: market-related 
Location: Johannesburg
Job level: Senior
Type: Permanent
Company: Ad Talent Africa

Leading healthcare business is looking for a marketing insight data analyst.
You will be a strong contributor to the customer experience team and the organisation by providing strategic and tactical insights that will help in planning and delivering towards a truly customer-centric experience across all touchpoints. You will be the focal point who works closely with different business units to better understand and analyse consumer and customer experience related data and metrics.
Desirable skills and experience:
  • Analytical mindset with a problem-solving approach
  • MS PowerBI
  • MS SQL
  • Data Processing
  • Data Transformation
  • Data Analysis (Python,API)
  • Testing
  • Visualisations
  • Presentation and communication
  • Verbal Requirements Elicitation
  • DAX
  • Data Science/Statistical methods (ML, Regression etc.)
  • Project Management
  • Customer journey/business requirement identification
  • Dealing with Marketing, Digital Marketing and New Business Development datasets
  • Research and Implementation
  • Excel
  • Dimensional Modelling
  • Simulation Modelling (Agent based modelling etc
Key performance areas (Core, essential responsibilities –outputs of the position)
  • To identify, measure and analyse external and internal market data into meaningful insights to inform critical business decisions by presenting data in reports
  • Identify key performance indicators (KPIs) with clear objectives and consistently monitor those
  • To construct scientific research into data gathering techniques based on business needs on qualitative and qualitative information
  • To independently understand the business requirements by liaising with various external and internal stakeholders and conducting requirement gathering workshops and then convert business requirements into technical specifications and decide timeline to accomplish
  • To investigate and understand the customer journey and how to produce data and insights that supports the problem/solution
  • To manage his/her own projects according to deadlines
  • To construct analytical models and solutions based on business problems such as Return on Investment (ROI), New Business Development (NBD), Scenario planning, Marketing Segmentation, Digital Marketing etc.
  • To use the latest data tools in industry to gather or analyse the data (e.g.Python,API,CX)
  • To understand data engineering principles (ETL) and tools (SQL, SSIS etc.) and liaise with the BI developers to construct data models 
  • To create relationships between data and develop tabular and other multidimensional data models
  • To continuously improve reporting through quarterly Kaizen reporting and recommendations
Behavioural qualities
  • Analytical Mindset
  • Accuracy (Attention to detail)
  • Talk with the voice of the customer/business
  • Problem Solving
  • Meeting deadlines.
  • Ability to interact with business as well as technical teams
  • Strong communication and management skills
  • Ability to learn and respond quickly to the fast-changing business environment
  • Ability to multitask and excellent interpersonal skills
  • Ability to work in an agile environment with a focus on continuous improvement
  • Self-motivated and eager to learn
  • A team player and able to lead and initiate
  • Analytic
  • Business development
  • Data analysis
  • Data processing
  • Data science
  • Digital marketing
  • Marketing
  • Project management

Posted on 09 Jun 12:12, Closing date 9 Jul

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