Consumer Insights Manager

Consumer Insights Manager

Remuneration: TCTC 
Benefits: Medical Aid, Pension
Location: Cape Town
Education level: Degree
Job level: Management Snr
Job policy: Employment Equity position
Type: Temporary
Reference: #CIM – i
Company: LayerCake Recruitment

Job description

The successful candidate will report to the consumer insights and analytical lead and will work within a team of four consumer insight specialists.

Purpose of the position:  To develop strategic foresight and game-changing insights that can act as a powerful source of competitive advantage to drive and achieve the overall group’s growth ambitions. 

Key performance areas would include, but are not limited to:
  • Develop foresight and insights that drive actionable recommendations to inform the Global Brands’ and innovation strategy and performance
    • Collate, analyse and translate market, consumer, competitor, customer, shopper, trend information to provide foresights and insights to identify opportunities and threats
    • Based on strong insights provide clear strategic recommendations and implications to direct brand decisions
    • Input foresight and insight to assist the Global Brands and innovation teams with building relevant and impactful long term global strategies nuanced to account for market differences
    • Track and evaluate the brand health of Global Brands
  • Lead and execute the brand and innovation foresight and insights programme
    • Define the project scope and required outputs with key Global Brands teams and innovation lead
    • Design, develop and execute the foresight and insight programme, providing thought leadership at all stages of the process
    • Facilitate and disseminate learnings, findings and insights to relevant stakeholders to inspire action
  • Establish and build internal and external network partners for foresights and insights
    • Identify and manage best in class external partners to deliver projects on time and in-full
    • Communicate persuasively and confidently to build credibility, trust and respect to influence and negotiate positive outcomes and actions based on foresight and insight
    • Develop strong cross-functional relationships to promote the integration of foresights and insights into business decisions across business functions and units
  • Guide and influence the insightfulness capability to unlock opportunities and ideas
  • Continuously improve foresight and insight approaches to ensure deeper understanding of consumer behaviour and motivation across the business
    • Develop and drive best practice foresight and insight approaches to deliver competitive advantage and ensure consistency across the business
    • Actively identify, assess and implement new foresight and insight generation approaches in line with international best practice


  • Appropriate tertiary qualification – degree/diploma
  • Minimum of seven years' consumer insight experience
  • Experience to work collaboratively with client’s and supplier’s expectations
  • Ability to build and maintain effective relationships and networks
  • Strong knowledge and experience of research techniques (qualitative and quantitative)
  • Sound knowledge of syndicated/panel data
  • Computer literate – Word, Excel, PowerPoint
  • Drive for results through effective verbal and written communication skills with sound presentation skills, comfortable presenting to all levels of the business
  • Good display of strategic thinking
  • Ability to connect the dots and identify trends and themes, present them in a compelling and engaging way to drive action from the working teams
  • Solid business acumen that would enable turning foresights and insights into actionable recommendations

Posted on 18 Feb 12:02

Alison Eastwood

(021) 674 5320

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