Conceptual Copywriter

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Conceptual Copywriter

Remuneration: negotiable Basic salary 
Benefits: Medical Aid & Provident Fund
Location: Johannesburg, Bryanston
Education level: Diploma
Job level: Mid
Type: Permanent
Reference: #ConceptualCopywriter
Company: Talent Magnet

Job description

The conceptual copywriter will be responsible for delivering engaging, creative written content across various marketing formats and digital formats. Tasked with leading projects into uncharted creative territory, the role calls for solving commercial and advertising strategy and positioning challenges. Mindful of brand voice and their unique personas, the position holder must be able to write for any medium and any length, in almost every voice, mindful of how it sounds and reads.


  • Three+ years of work experience as a conceptual copywriter
  • A qualification in creative writing, journalism, marketing, English, or similarly related field
  • Strong portfolio of past (award-winning would be great) work
  • Good understanding of all marketing and communication functions
  • Know the importance of brand awareness and thought leadership
  • Understanding of social media marketing (Facebook, Twitter, YouTube, Instagram, other) is crucial
  • Creative
  • Digital Native
  • Self-motivated, organised and passionate
  • Natural diplomacy skills
  • Team player

Team SLA compliance
  • Meet weekly, monthly, campaign and special creative project deadlines
  • Ensuring assigned tasks have been completed in the agreed timeframe
Creative excellence
  • Write, edit and proofread content for all tier one and two campaigns, internal collateral and brand-briefed requests. Ensure all copy is engaging, clear, concise and accurate
  • Advise on copywriting best practices across all social media platforms and mediums, keeping abreast of changing content consumption behaviour and online best practice
  • Remain cognisant of tone, voice, and vernacular of segmented digital audiences, acting as consumers’ representative when it comes to written communication
  • Conceptualising, articulating, and assisting with creative ideas
  • Take briefings and liaise throughout projects with internal and other stakeholders. Secure appropriate sign-offs of own copy for technical accuracy from internal specialists as needed
  • Contribution to and ownership of communication strategies
  • Contribution to user journey mapping
  • Ensuring that the Editorial Board process is followed on assigned clients
  • Make use of insights and analytics provided by the business intelligence teams to improve the quality and relevance of content to meet the needs of all audiences
Earned media e xcellence
  • Act as the brand custodian to the brands you work on, delivering engaging, creative written content across various marketing formats and digital formats to drive Earned Media excellence
Teamwork/a ccountability
  • Take accountability as the conceptual copywriter on the brands you work on, connecting with relevant teams to drive the adoption of Earned Media

Posted on 24 Mar 14:55

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