Senior Digital Conceptual Copywriter

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Senior Digital Conceptual Copywriter
Remuneration: market-related 
Location: Cape Town
Job level: Junior/Mid
Job policy: Employment Equity position
Type: Permanent
Reference: #SCDCopyLsoJP22
Company: ninety9cents

Job description
We have an opportunity for a s enior copywriter   (digital and conceptual) who is passionate about conceptual thinking and eager to make an impact within our agency. We want a dedicated c onceptual digital copywriter who is versatile and has an in-depth understanding and insight into different markets and what makes the consumer tick. You’ll be working with our digital team and will play a key role as the partner with our creative director on a wide range of projects.

We’re looking for someone who is adept at conceptualising and implementing innovative digital led campaigns. The successful applicant has proven cut-throat writing skills working on a large national retail brand, is able to work across various target markets, platforms and channels, has proven understanding of retail and brands, keeps a cool head and delivers exceptional results under pressure; against fast and tight deadlines and in volume. Our ideal candidate is able to work collaboratively in a team and is resourceful; focused and level-headed.
  • Translate the brief and the strategic requirements into a compelling creative solution
  • Presentation of work to the Creative Group Head and/or Creative Director
  • Be the custodian and creator of the copy, tone and language style of the Client's brand
  • Together with an Art Director, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies
  • Pro-actively identify creative digital trends and opportunities
  • Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
  • Take ownership of your tasks and actively manage the creative process to progress towards deadline
Minimum relevant experience and skills/attributes required:
  • 3-5 years’ conceptual digital copywriting experience within an advertising agency
  • Strong conceptual ability
  • Advanced brand copywriting
  • Attention to detail
  • A solid portfolio that reflects creative copywriting proficiencies – both ATL and Digital work
  • Understanding of advertising as a selling tool  
  • Capability to take on campaigns with multi-element tasks which require a concept and a thought-through process
  • Accept guidance and respond well to criticism 
  • Resilient – can accept setbacks 
  • Finely honed copywriting skills and latest techniques
  • Have a great sense of humour
  • Have an understanding of writing for SEO and Keywords AdWords, Analytics, Reporting
  • Must demonstrate creative insight and brilliance for client solutions across all media platforms
  • Create copy across multiple channels
  • Consistently produce creative elements against a deliverables list 
  • Lead brainstorms and conceptualization
  • Lead the craft and design of an idea
  • Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work

Qualifications required:
  • Relevant degree/diploma in copywriting or journalism
  • Be proficient in PowerPoint, Keynote, MS Word
Interested candidates must please submit a concise CV and salary expectation. Only shortlisted candidates will be contacted. Should you not hear from us within three weeks after submitting your application, please assume that your application has been unsuccessful. We remain committed to the principles of employment equity.
Posted on 17 Jun 10:50, Closing date 16 Jul

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