ATL Copywriter

Job description

• Translate a brief and the strategic requirements into a compelling creative solution
• Present work to the Creative Group Head and/or Creative Director
• Together with an Art Director, generate effective, innovative and compelling creative concepts for individual adverts or campaigns based on sound strategies
• Write copy for radio, tv, print and electronic / digital media
• Write and produce for radio
• Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
• Direct radio towards a high quality final product
• Keep abreast of creative trends and opportunities
• Take ownership of your tasks and actively manage the creative process to progress towards deadline

Requirements

• A tertiary qualification in  copywriting and/or advertising
• At least two years of copywriting experience within an advertising agency
• A  portfolio of evidence  that reflects creative copywriting proficiencies
• Proficient in MS Word / PowerPoint / Keynote
• Excellent communication skills (both verbal and written)
• Strong presentation skills
• Finely honed copywriting skills – ability to write imaginative, broad, intrusive, creative and original work that demonstrates creative insights and brilliance for client solutions across all media platforms
• Understand advertising as a selling tool  
• Ability to work within a team as well as independently
• Ability to remain calm in a highly pressurized environment
• Assertive
• Energetic
• "Out of the box" creative thinking
• Resilient
• Great sense of humour
• Ability to accept guidance and respond well to criticism 
• Meticulous with attention to detail
• Flexible to work overtime (if and when required)
• Other
• Must be willing to work on alcohol brands