ATL Copywriter

ATL Copywriter

Remuneration: Market related 
Location: Cape Town
Job level: Mid
Type: Permanent
Reference: #ATLCopywriter99c01
Company: Ninety9cents

Job description

Ninety9cents is a full service, integrated advertising agency located in Cape Town, and is one of South Africa’s largest independently-owned agencies. Led by founder and managing director Andrew Brand, the agency’s extensive client base includes leading brands such as Shoprite/Checkers, Ackermans, PUMA, Spur Group and Distell, to name a few. We are looking for a talented ATL Copywriter to join our team.

Summary of main duties include but not limited to:
  • Translate a brief and the strategic requirements into a compelling creative solution
  • Present work to the creative group head and/or creative director
  • Together with an Art Director, generate effective, innovative and compelling creative concepts for individual adverts or campaigns based on sound strategies
  • Write copy for radio, tv, print and electronic/digital media
  • Write and produce for radio
  • Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand, and the target market
  • Direct radio towards a high-quality final product
  • Keep abreast of creative trends and opportunities
  • Take ownership of your tasks and actively manage the creative process to progress towards deadline


  • A tertiary qualification in  copywriting and /or advertising
  • At least two years copywriting experience within an advertising agency
  • portfolio of evidence  that reflects creative copywriting proficiencies
  • Proficient in MS Word/PowerPoint/Keynote
  • Excellent communication skills (both verbal and written)
  • Strong presentation skills
  • Finely honed copywriting skills – ability to write imaginative, broad, intrusive, creative and original work that demonstrates creative insights and brilliance for client solutions across all media platforms
  • Understand advertising as a selling tool  
  • Ability to work within a team as well as independently
  • Ability to remain calm in a highly pressurised environment
  • Assertive
  • Energetic
  • "Out of the box" creative thinking
  • Resilient
  • Great sense of humour
  • Ability to accept guidance and respond well to criticism 
  • Meticulous with attention to detail
  • Flexible to work overtime (if and when required)
  • Other: Must be willing to work on alcohol brands
Interested candidates must please submit a  concise CV and a portfolio of evidence . Only shortlisted candidates will be contacted. Should you not hear from us within two weeks after submitting your application, please consider your application unsuccessful.

We remain committed to the principles of Employment Equity.

Posted on 23 Apr 10:10

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